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TheAskMoShowAuthor: moshykh
Hello Guys, I am Mohamed Shykh Passionate Digital Marketing Consultant, Specialized in Paid Ad Marketing via Facebook Ads and Google Ads, I am here to share the message to the world, Follow my channel to learn more about Digital Marketing Strategies. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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What is Digital Marketing?
Episode 1
Saturday, 2 May, 2020
The way we use to do sales has changed. It's bcoz The evolution of the Internet has grown over 74% in a decade and the buying process of your customer has changed. Digital marketing is no way different from Traditional Marketing. Let me ask you a question, When is the last time you picked a Yellow Pages to reach a business for help. Don't stress it I know it's hard to remember. As a Marketer, it is your responsibility to be available where your customer hangs around. What Exactly is digital marketing? It is a process of knowing your customers, providing value via digital platforms then convert a visitor to lifetime customers. making them your brand advocates. As a marketer, your job is to get the right message to the right audience at the right time. the process of Digital Marketing involves 8 Steps Know your customers Create a high-quality product that adds value Promote them to your target Audience Help each other to get better exposure Be good at Sales and Conversion Learn to Track where the sale came from learn how to Optimize Repeat all the above The Next question is how to become a Digital Marketer Well, The Answer is By doing what you learn in Digital Marketing. But before You need to understand that Digital Marketing is further divided into 8 types SEO - Organic way of Gaining visitors SEM - Gaining visitors via search Ads SMM - Gaining visitors via Social Media EM - Nurturing leads received via Ads Content Marketing - Distributing content. Inbound Marketing - Attracting customers via content. Analytics and Data Specialist - Data matters guys. Affiliate Marketing - Promoting other people's product or services. Influencer Marketing - You become an influencer promoting other people product or services. Now, this seems to be a huge list isn't it and the answer is Yes it is. it is fair to have a piece of knowledge of every type of Digital marketing. but trying to master on all the types isn't a good idea. Also learn the concept, not the tools. So What do I mean by that? let me ask you, Imagine You gained knowledge on all the 9 types of Digital Marketing. What if Google Runs an Algorithm update and you are not aware of it. This happens if you focus on every type of Digital Marketing. If you are trying to keep yourself updated then you will become a bottleneck And it will be hard to handle your customer queries. Worse, delivering bad results. Bottomline, I recommend you to gain knowledge of everything. but focus on one type of Digital Marketing and become an expert on that. doing so will help you focus on what you are doing. It is good to Brand yourself as a Digital Marketer, Grab a project and outsource things you don't want to do. That Simple. To Conclude Learning by doing is the only way to become a master in Digital Marketing.
