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Marketing In The NowAuthor: Nowspeed
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Together, they'll delve into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Boring to Bold: Making B2B Content Humans Actually Want
Episode 95
Wednesday, 18 March, 2026
In a world drowning in AI-generated, algorithm-optimized content, how do you actually get people to stop and pay attention? In this episode of Marketing In The Now, David Reske sits down with Matt Charney — content strategist, executive editor, and principal analyst with 15 years in content marketing and thought leadership — to explore why most B2B content fails and what bold, human-first storytelling looks like in practice. From empowering employees to tell their own stories, to using AI to uncover gaps in competitors' messaging rather than generate generic ideas, Matt shares a contrarian framework for creating content that makes your audience swear, share, or care — and why emotional resonance, not ROI bullet points, is what builds lasting B2B relationships.
