Value-driven Marketing

Author: Elena Iordache Stoica

Effective marketing is not about noise or the latest tech trend. Its about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.
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Language: en

Genres: Business, Marketing

Contact email: Get it

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Expanding into the US and the West Coast: Insights with Ted Kohnen of Park & Battery
Thursday, 22 January, 2026

Expanding into the US can open the door to endless opportunities, but success requires the right mix of research, patience, and cultural understanding.In this episode of the Value-driven Marketing Podcast, host Elena Iordache-Stoica talks with Ted Kohnen, CEO and Co-founder of Park & Battery, a globally awarded B2B marketing agency helping brands turn intelligence into impact.Ted shares insights from decades of experience working with global brands like Meta, Universal Music, and Thermo Fisher Scientific, revealing what truly drives growth in the US market.What you’ll learn in this episode:How communication and decision-making differ across US regionsWhy patience and trust are essential when working with US companiesHow to research effectively before entering the marketThe role of compliance, risk mitigation, and cultural nuanceChannels and messaging strategies that resonate with American audiencesWhether you’re expanding your footprint or just exploring opportunities in the States, this episode is filled with practical guidance and real-world examples.