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Leveraging Thought Leadership  

Leveraging Thought Leadership

Author: Peter Winick and Bill Sherman

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry
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Language: en

Genres: Business, Careers, Marketing

Contact email: Get it

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Best of 2025: The Ideas That Scaled | 688
Episode 688
Thursday, 8 January, 2026

What did the best thought leaders do differently in 2025—and what can you learn for your own work in 2026? This "Best of 2025" episode looked back at standout moments from prior conversations and pulled one clear thread through them: ideas don't scale by accident. They scaled when leaders treated communication, authorship, and development as skills to build—not traits you either "had" or didn't. We first revisited cultural fluency with global leadership strategist Jane Hyun. She defined it simply: working effectively with people who were different from you across many kinds of human difference—not just one label. And she made the bar real: it took intentional effort, because it was a developmental skill that most people were never formally taught. Next, we look at a candid conversation on mentorship, legacy, and the discipline of writing with Noel Massie. He argued that "legacy" showed up in what you gave—especially the investments you made in other people.  Then he told the unglamorous truth behind a meaningful book: it took coaching, rewrites, and years of sustained effort—because "fast" wasn't the same as "better." Then we look at a different kind of bridge-building with Dr. Lisa DeFrank-Cole—moving research out of academia and into the rooms where decisions got made. She shared the tension many experts faced: it was one thing to teach and publish for a specialized audience, and another to translate research into plain language for podcasts, media, and organizations. She emphasized patience—compounding work over time until it reached critical mass. Finally, we returned to the power of curiosity and publishing with Laurence Minsky. He described how asking the right questions led to books—and how books created credibility that opened unexpected doors, including a path into academia. If you want more great advice for 2026 we encourage you to explore the back catalog or reach out to the Thought Leadership Leverage team if you want help taking big insights to scale this year!

 

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