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The Business Of Online Coaching PodcastAuthor: Afro Ndiritu & Farah Kariamburi
Charging too little, overworked, frustrated & struggling to show your value? After Farah thought that another certification was the answer to solving our online struggles in 2020. Afro knew there had to be a different way as our clients results were already getting great results. We needed to focus on the business side. YAC (Yet Another Certification) Syndrome was coined & led us to help others find the cure. Thats why this podcast exists to help you, the Online Coach, charge what you are worth, showcase your value & transform even more lives through your coaching business. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Solve BIG Problems To Command Premium Prices With Confidence | #0130 | The Business Of Online Coaching Podcast
Episode 130
Sunday, 30 March, 2025
Check the link at the bottom of the description to join our FREE Group.Solve Big Problems to Command Premium Prices with ConfidenceWelcome to this episode — and today, I’m diving into a powerful conversation that every online coach needs to hear: How solving big problems allows you to confidently charge premium prices.This episode was inspired by a live lesson I delivered inside our Healthy Pricing, Healthy Profits Facebook group — and the feedback was so good, I knew it had to be turned into a full podcast. (And if you’re not in the group yet, type it into Facebook and join — we go live every week with lessons like this, and there’s a goldmine of resources inside.)There are three big ideas I break down in this episode:1. Mindset Mistakes Keeping Coaches Stuck at Low TicketI unpack the trap that so many coaches fall into — charging low ticket prices out of fear or self-doubt. I introduce a key distinction between your marketplace net worth (what people can pay) and your self-worth (what you believe you can charge). Most coaches mistakenly focus on the latter — and it’s costing them. If others in your space are charging £5k, £10k, even £25k for their programmes, the market clearly allows it. So why not you?2. How to Position Yourself to Attract High-Paying ClientsThis is where I introduce the 3 E’s of Premium Pricing:Education – formal or informal learning that builds your authorityExperience – your personal transformation or real-life journeyEvidence – the social proof and client results to back it upWhen you've got these three, you have what it takes to charge more. But the real key? A unique framework and a strong pitch deck. I share a story about losing a sale — simply because I didn’t show how I’d deliver the result. Having a framework and pitch deck not only builds trust, it elevates your offer and allows your dream clients to see the journey they’ll go on with you.3. The Simple Formula to 3X, 5X or 10X Your Prices — in 30 MinutesThis part of the episode is a real eye-opener. I walk you through how to take your current offers and stretch your thinking by imagining 3X or 10X versions of what you already sell — and how to make those offers so valuable, they make logical sense to your buyer. I use real examples (from food coaching to client house visits) to show you how this works in practice — and why your pricing should reflect the transformation you deliver, not just your time.If you’ve ever felt unsure about charging more, if you’re undercharging for what you actually do, or if you’re simply ready to step into premium positioning — this episode is for you.Click play now — and let’s start charging what you’re worth, showcasing your value, and transforming more lives in the process.Facebook Group: Healthy Pricing Healthy Profits Community:https://www.facebook.com/groups/healthypricinghealthyprofits
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