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Media IntelligenceAuthor: WPP Media
Welcome to Media Intelligence, the official podcast from WPP Media, WPPs global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Walmart + OpenAI commerce push, luxury rebounds, & Netflix + Spotify deal
Episode 79
Thursday, 16 October, 2025
This week on the WPP Media Intelligence Podcast, Kate Scott-Dawkins, Nidhi Shah, and Jeff Foster are diving into the big stories shaping media, marketing, and the economy right now.The IMF has bumped up its global growth forecast, China’s trade numbers are surprising everyone, and luxury brands like LVMH are showing early signs of recovery. Banks are riding high on AI investments, IPO activity is picking up, and connected TV continues to gain traction with advertisers.We also get into some fascinating moves in the AI and commerce space — Walmart teaming up with OpenAI for conversational shopping, Perplexity hitting pause on ads, and Netflix joining forces with Spotify to bring video podcasts to streaming audiences.And with US midterms on the horizon, political ad spend is already looking like it could smash records. Whether you’re in media, marketing, finance, or tech, this episode is packed with insights on where growth is coming from, what’s changing fast, and how brands can stay ahead.00:00-Introduction & Global Economic Outlook02:59-China’s Trade Data and Luxury Sector Recovery06:08-Bank Earnings, AI Investments, and Advertising Trends11:41-Perplexity AI Pauses Ads & Future of AI Search16:13-Walmart Partners with OpenAI for Conversational Commerce23:17-Netflix and Spotify Video Podcast Partnership27:13-Political Advertising Trends & Closing Remarks
