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BrandHookBrandHook is a brand & customer experience consul Author: BrandHook
BrandHook is a brand & customer experience consultancy. We are passionate about helping brands create powerful and connected customer experiences because we know that when a brand gets that right, it makes you feel wonderful. To help our clients build those great customer experiences we anchor our thinking in an ethnographical approach. We take you and your business into the world of your customer their homes, the way they shop with particular interest in the role that your brand plays in their lives. Participating in, rather than spying on people, changes the whole investigative process which means we find the gaps, the disconnects and the things that keep coming up that dont always make sense. We learn as much from what isnt said, as what is. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Getting Intimate with #CX Podcast - Bonus Ep with Louise Eyers
Monday, 2 October, 2017
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints. Louise is a global marketing executive with a career spanning 25 years in transformative marketing roles across manufacturing, mining, financial services and now sport and health. Louise is leading the establishment of the marketing function and capability at the Australian Sports Commission and the transformational strategy to shift Australians’ connection with sport and health. Prior to the Australian Sports Commission, Louise most recently was Group General Manager Marketing at ANZ, having spent the past decade leading marketing in the Australian and group divisions. Louise was responsible for delivering the transformative group wide marketing program to drive the ANZ Asia-Pacific expansion and more recently the move to a digitally focused business. Prior to this, Louise held numerous global sales and marketing leadership roles with BHP Billiton including the development of the BHP Billiton global brand following the integration of BHP and Billiton plc.
