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Systems SimplifiedAuthor: Adi Klevit
This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Building Profitable Face-to-Face Marketing Systems With Samantha McGuinness
Tuesday, 24 February, 2026
In This Episode Most companies attend trade shows hoping for leads. Samantha McGuinness builds systems that turn events into predictable appointment engines. In this episode, Adi Klevit interviews Samantha about how to structure face-to-face marketing so it consistently produces measurable results. Samantha explains that success at events is not about showing up. It is about hiring intentionally, training systematically, and following a repeatable qualification process. From recruitment scripts to booth engagement, everything must be deliberate. Adi and Samantha dive into common mistakes, including hiring out of desperation, asking ineffective opening questions, and staffing booths with the wrong roles. Samantha shares how a simple shift from asking "What brings you to the show?" to directly qualifying with targeted questions dramatically increases engagement and conversion. The conversation reinforces a systems-driven truth: event marketing should not be occasional or random. When built as a structured, year-round department with clear KPIs and defined ownership, it becomes one of the most profitable growth channels in a business.
