B2B Marketing Brief

Author: Beacon Digital Marketing

A podcast about B2B marketing teams, their unique struggles and successes. Each season is a compact four-episode mini-series that focuses on one theme. Listen to an entire mini-series or individual episodes, which unpack specific marketing tactics. Brought to you by Beacon Digital Marketing.
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Language: en

Genres: Business, Marketing

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Hired | Recruiting & Retaining Your Team
Episode 4
Tuesday, 22 February, 2022

Over the past three episodes, we’ve explored how professional relationships are essential for getting buy-in; rallying support for your latest, ambitious marketing plan; and even for job security. At the intersection of B2B and SaaS is a tight community of marketers, meaning one day that person you’ve hired may hire you. So, as we conclude our miniseries, we’re discussing that critical topic: recruiting and retaining talent.