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ZINFI Technologies, Inc.Drive Your Channel Productivity Globally Author: ZINFI Technologies, Inc.
ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating Partner Relationship Management (PRM) processes globally. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Podcast - 7 Ways HubSpot Partnerships Scales for Growth
Tuesday, 11 February, 2025
7 Ways HubSpot Partnerships Scales for Growth In this episode, Sugata Sanyal hosts Kelly Sarabyn, Director of Technology Partner Programs and Strategy at HubSpot, to explore how HubSpot scales partnerships for growth. With 1,500+ app partners and a thriving solutions partner network, Kelly highlights the strategies that have propelled HubSpot’s ecosystem to the forefront of the industry. From co-marketing initiatives to aligning technology with SMB needs, this podcast offers invaluable insights for anyone looking to build or grow their partner ecosystem. Video Podcast: 7 Ways HubSpot Partnerships Scales for Growth ✔ Chapter 1: The Foundation of HubSpot’s Partner Ecosystem HubSpot’s partner ecosystem is a cornerstone of its business strategy, driving customer growth and retention through a network of solutions and technology partners. Kelly Sarabyn explains how HubSpot’s partner-first approach has created a collaborative environment where ISV (independent software vendor) partners and solutions partners work together seamlessly to serve a diverse customer base. The ecosystem caters to SMBs and mid-market companies, with HubSpot’s DNA rooted in making its platform accessible and extensible for these businesses. Over the years, HubSpot has evolved from a marketing automation provider to a comprehensive CRM platform, making it indispensable for businesses looking to scale. Its ecosystem supports this evolution by enabling partners to enhance HubSpot’s functionality through integrations and customizations. Kelly highlights the importance of collaboration within the ecosystem, where developers, agencies, and app partners contribute to solving customer pain points. This integrated approach ensures customers access tailored solutions that fit their unique needs. The ecosystem’s success lies in its openness and accessibility. HubSpot provides extensive documentation, developer tools, and an academy to train partners. This inclusivity attracts many contributors, from large-scale ISVs like Gong and PandaDoc to smaller agencies specializing in digital marketing or RevOps. With over 1,500 app partners and thousands of solutions partners, HubSpot’s ecosystem demonstrates how a platform-led approach can drive mutual growth for all stakeholders. ✔ Chapter 2: Supporting Technology Partners for Success HubSpot’s technology partner program is designed to empower ISV partners to thrive within its ecosystem. Kelly discusses how HubSpot’s robust developer tools, including SDKs, APIs, and features like user interface extensions (UIE), enable partners to create seamless integrations that elevate the customer experience. These tools enhance the functionality of HubSpot’s core platform and open new revenue streams for ISVs. One of HubSpot’s standout initiatives is the Partner Growth Accelerator program. This program collaborates with technology and solutions partners to co-create marketing campaigns and leverage mutual strengths. For example, an ISV specializing in conversational intelligence might collaborate with a solutions partner to offer a complete sales and marketing solution for shared customers. Such collaborations exemplify how HubSpot fosters co-innovation among its partners. Kelly also highlights the investments HubSpot has made in its app marketplace, which receives over a million monthly visits. HubSpot ensures its technology partners can reach the right audience by improving discoverability and functionality within the marketplace. The marketplace isn’t just a distribution channel; it’s a hub for connecting customers with apps that address specific business needs, driving adoption and customer satisfaction. ✔ Chapter 3: Driving Co-Marketing and Co-Selling Initiatives
