Assistance Stories

Author: Association of Assistance Professionals

Language: en

Genres: Business, Careers

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

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S7:E7 - THIS - Sarah Watson
Episode 7
Friday, 24 April, 2026

In this episode of Assistance Stories, James and Elliot are joined by Sarah Watson, co-founder of the Travel & Health Insurance Series (THIS), to explore the biggest trends shaping insurtech and the global assistance industry.With a unique, independent perspective on the market, Sarah shares what she’s seeing across conferences, content, and collaborations - from the rise of AI and platform-based solutions to the growing focus on customer experience and prevention.The conversation covers:The evolution from digital transformation to AI, and now agentic AIWhy many insurtech ideas fail to gain tractionThe role of customer education in unlocking innovationEmerging trends like wallets, parametric insurance, and SaaS platformsThe untapped potential of wearables and real-time health dataHow travel insurance could become more proactive and preventativeA thought-provoking discussion on where the industry is heading - and what it might take to truly transform the customer journey.