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Dealer Talk With Jen SuzukiAuthor: Jennifer Suzuki, eDealer Solutions
Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen Language: en Genres: Business, Courses, Education Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Teach, Demonstrate, Apply: The Role-Play Method Every GM Needs
Episode 9
Wednesday, 29 January, 2025
In this episode, I dive into the power of role-playing as a key training tool for dealership success. Too often, managers shy away from role-play, but it’s one of the most effective ways to build confidence, boost skills, and ensure team members know exactly how to execute what you’re teaching. I share my proven tactic—Teach, Demonstrate, Apply—and explain how it transforms your training sessions into moments of real growth. Role-playing might feel awkward or “fake” at first, but it’s critical for developing polished professionals who deliver consistent results. We’ll explore: Why General Managers need to role-play with their managers and teams How diving into the CRM (calls, texts, videos, customer profiles) can spark role-play topics Specific role-play scenarios you can implement today to boost sales and service performance The importance of coaching during and after role-plays to refine skills and confidence Plus, I’ll walk you through my structured process for running role-plays, including a worksheet to help you map out sessions and stay focused on your goals. When GMs prioritize role-playing, they set the standard for their managers and create a culture of excellence. This is more than a training session—it’s the real "save-a-deal" meeting. Tune in to learn how to make role-plays easy, impactful, and a game-changer for your dealership. Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com 🔥Check out our sponsors!🔥 automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. Autosled.com is the next-generation automotive transportation logistics platform and marketplace. CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
