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The Marketing ArchitectsIntroducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing... Author: Marketing Architects
Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Nerd Alert: You Won't Like This Episode
Episode 86
Thursday, 4 December, 2025
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how telling people a product isn't for them can boost interest among the right audience. They discuss why exclusion signals expertise and how persuasive framing builds stronger connections with core customers than traditional persuasive messaging.Topics covered: [01:00] "This Article is Not for Everyone: The Impact of Persuasive Framing on Consumer Response to Product Messages"[02:00] Examples of brands using exclusionary messaging[04:00] Why persuasive ads outperform persuasive ads[05:00] Target specificity and specialized positioning[06:00] The steakhouse billboard and flexing for your audience[07:00] Marketing takeaways: filtering builds credibility To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Wallach, K. A., Blair, S., & Tanenbaum, J. L. (2025). This article is not for everyone: The impact of dissuasive framing on consumer response to product messages. Journal of Consumer Research. Advance online publication. https://doi.org/10.1093/jcr/ucaf034 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
