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The Marketing ArchitectsIntroducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing... Author: Marketing Architects
Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Nerd Alert: Brands in Unsafe Places
Episode 103
Thursday, 16 April, 2026
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how ads appearing next to offensive or harmful content can quietly erode consumer trust, and what marketers should do when it happens.Topics covered:[00:45] "Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes"[02:00] What counts as a brand safety incident?[04:00] How quickly does brand damage spread?[05:00] Which brands are most at risk?[06:00] Unsafe content versus negative content: there's a difference07:00] How to respond when an incident occursTo learn more, visit marketingarchitects.com/podcastResources: Grewal, L. S., Vana, P., & Stephen, A. T. (2025). Brands in unsafe places: Effects of brand safety incidents on brand outcomes. JMR, Journal of Marketing Research, 62(6), 981–1002. https://doi.org/10.1177/00222437251349522Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
