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The Remarkable SaaS PodcastAuthor: Ton Dobbe
For B2B SaaS founders who are done blending in. The Remarkable SaaS Podcast features unfiltered conversations with SaaS founders navigating the real challenges of building software that matters. Hosted by Ton Dobbe, author of The Remarkable Effect, each episode zooms in on one of the 10 traits that define remarkable software companieslike offering something truly valuable and desirable, and aiming to be different, not just better. Some guests are scaling fast. Others are still in the trenchesbut all share hard-won lessons about what it really takes to create pull, shorten sales cycles, and become the only logical choice in their market. Expect: Honest conversationsno hype, no theory Tactical insights from sales-led SaaS founders Practical ideas you can apply to sharpen your product and your positioning If you're building a SaaS business that deserves attentionnot just more noisethis podcast is for you. Language: en Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#423 – Anton Marchanka on pivoting from B2C to B2B
Episode 423
Wednesday, 4 November, 2026
A story about changing models without burning what you built. This episode is for sales-led SaaS CEOs who fear a new business model means starting over.Most SaaS companies that change their business model start over with a new product.Anton Marchanka, CEO of Zing Coach, faced that choice. He spent most of his career in B2C, making apps people choose to use.Zing Coach started as a consumer fitness app. When it began selling to gyms, he kept the app thousands of people liked and made it their edge, under their own brand.And this inspired me to invite Anton to my podcast.We talk about the one comparison that got a board invested in B2C to back the move to B2B. You'll also hear what it takes to sell something gym owners have never heard of, when buying it means changing how their gym runs. And how he decides what to build, and what not, now that AI makes building easy.We also zoom in on two of the 10 traits of remarkable software companies:Offer something valuable and desirableSell the idea, not the productBoth are chapters in The Remarkable Effect.Anton's story shows that remarkable companies can change their business model and stay the only logical choice.Here's one of Anton's quotes that captures how he changed the business model without starting over:"So we just took everything we had in a B2C, and we talked with my CTO and CPO, and we just got an idea that we don't really need to develop something new. We just need to repack the way how we're distributing that thing."By listening to this episode, you'll learn:Why what your users already like can sell your new business modelWhat a new category asks of buyers beyond believing your product worksWhy some buyers want to know what drives you before they talk numbersHow to tell what customers like from what they'll pay forFor more information about the guest from this week:Guest: Anton Marchanka, CEO of Zing Coach Website: zing.coachLinkedIn: Anton Marchanka
