ChannelWaves by Structured

A podcast for Channel Marketers, Channel Waves is a place where channel leaders share success strategies, best practices and emerging trends, brought to you by Structured..

Author: Steven Kellam

A podcast for Channel Marketers, Channel Waves is a place where channel leaders share success strategies, best practices and emerging trends, brought to you by Structured.
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Language: en

Genres: Business, Marketing, Technology

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Episode 32 Leslie Chiorazzi
Episode 32
Tuesday, 13 January, 2026

AI, MSPs, and Real-World ImpactIn this episode of ChannelWaves, Steven Kellam talks with Leslie Chiorazzi, Managing Partner of CMIT Solutions Manhattan, about what AI actually looks like inside an MSP today.Leslie shares how she’s using AI to better understand her best clients, improve sales and marketing efforts, streamline operational work, and free up time to focus on relationships and strategy. They also discuss the growing complexity MSPs face when working with large vendors and distributors, and how AI can help make marketing, information, and insights easier to access and act on.As AI takes on more execution and day-to-day busywork, people still buy from people. Relationships, conversations, and trust remain central, with AI supporting how MSPs market, sell, and serve customers rather than replacing the human side of the business.