Trade Show University for Virtual & Live Events

Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

Author: Jim Cermak

Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results! Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jims 30 years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results. If you find yourself asking questions like these below, then this show is for you: How to prepare for a trade show? How do I design a trade show booth? How do I get attendees to stop at my trade show booth or stand? What is the best trade show marketing? What are top trade show tips? How do I set goals for my trade show? Are trade shows, trade fairs, expos, and conferences worth it? How much is a trade show? To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!
Episode 268
Sunday, 6 July, 2025

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.💡 What You’ll Learn:✅ The biggest misconceptions US exhibitors have about UK trade shows✅ How exhibiting in the UK can be simpler and more efficient✅ Design and psychology: why UK stands often focus on experience, not just spectacle✅ Lead capture & engagement tools that are common (and effective!) in the UK✅ Key differences in drayage, shipping, and setup✅ Why hospitality, touchpoints, and gamification matter more than ever✅ How to prepare your team: training, strategy, and pre-show alignment✅ Using heat mapping and analytics to improve booth performance✅ The rising importance of sustainability and carbon tracking in UK events✅ Tips for working with local brand ambassadors to connect with UK audiencesContact Andy Hickinbotham:📧 Email: andy@teamtecna.com🔗 Connect with Andy on LinkedIn: https://www.linkedin.com/in/andrew-hickinbotham-07893744/🌐 Visit Tecna’s Website: www.teamtecna.comConnect with Jim Cermak:📧 Email: jim@tradeshowu.biz🔗 Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimcermak/🌐 Visit Trade Show University's Website: www.tradeshowu.biz🌐 Grab our exclusive GOAL SETTING for Trade Shows Course - Small Businesses just $59! https://trade-show-university.trainercentralsite.com/Courses🔗 Schedule a Free Brainstorming Discovery Call: www.calendly.com/tradeshowu