Wing Marketing

Author: Kevin Hassall

What is the core relationship between a business and its agencies? Can clients and externals ever truly cooperate? Does an agency's diversity deliver real business benefits for clients? These and other questions are key for businesses and external partners hoping to work effectively together. Because none of us, alone of wings; we are all just feathers - and if we aren't aligned then we can't soar together.
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Language: en

Genres: Business, Marketing

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Diversity of Insight
Thursday, 17 October, 2019

Diversity is making headlines, as companies strive to represent a spectrum of gender, race, and sexuality. But does diversity actually lead to better work? Does a diversity in top-line categories mean a diversity of opinion, background and assumptions? Ultimately, does diversity make for better work? With Flavilla Fongang, Managing Director at 3 Colours Rule, and Founder of TLA - Black Women in Tech; veteran Creative Director Andy Cowles; freelance Project Manager Jelena Jelic; and Kevin Hassall from Agency,Mai?.

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