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The Backstory on Marketing and AIwith Guy Powell Author: Guy Powell
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initi Language: en Genres: Business, Education, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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AI Marketing Success
Episode 102
Monday, 29 June, 2026
Artificial intelligence is changing how businesses operate, but implementing AI successfully requires much more than choosing the right tools. In this episode of Backstory on Marketing and AI, we explore why many AI projects fail and how organizations can build practical AI systems that deliver measurable business value.The discussion covers the importance of creating a strong marketing strategy before automation, defining your Ideal Customer Profile, building repeatable workflows, and providing AI with the context it needs to produce meaningful results. You'll also learn why customer feedback, engagement data, and AI enabled Market Research are essential for improving AI-generated content over time.Additional topics include workflow automation, content creation, AI implementation frameworks, marketing qualified leads, feedback loops, prompt engineering, Claude, automation platforms, and practical advice for marketers looking to stay competitive in an AI-first world.Whether you're a business owner, marketer, consultant, or agency leader, this episode provides practical insights you can immediately apply to improve your AI strategy and marketing performance.To learn more about Bandsaw AI, visit: http://bandsaw.ai/
