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Digital Hive PodcastAuthor: Honey Pot Digital
Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list. In each episode, Emma breaks down a marketing mindset shift, or interviews someone about their experience, either as a business owner or as an expert in their marketing niche. Hosted by Emma Peacock, Marketing Strategist & Coach at Honey Pot Digital. Language: en-nz Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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When Niching Works: Marketing a niched business
Episode 22
Tuesday, 18 November, 2025
In the episode, I explore the pivotal question of whether to niche or not and it's impact on digital marketing. I dive into the importance of defining a niche, the benefits and limitations of niching, and how businesses can effectively market their offers with examples from various industries to illustrate how niching or broadening your target audience impacts your marketing strategy and growth potential. I also break down how these learnings could impact how broader businesses can segment their audiences.Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach. Find me online:Work with me: https://www.honeypotdigital.com/work-with-mePodcast: https://www.honeypotdigital.com/podcastMore content: https://www.honeypotdigital.com/blogInstagram: https://www.instagram.com/honeypotdigitalPinterest: https://www.pinterest.nz/honeypotdigital/_createdLinkedIn: https://www.linkedin.com/in/emma-peacock-11271172 If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
