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Marketing Dribble PodcastAuthor: Rob Boyle & Jonny Kenyon
Jonny Kenyon and Rob Boyle are professional marketers and have come together to talk all things marketing from their combined years of experience. Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 87: Mastering Local Ads with Hannah Zora Strong
Episode 87
Tuesday, 28 April, 2026
Rob and Jonny sit down with local marketing expert Hannah Zora Strong to dig into everything small businesses need to know about local advertising in 2026 and it's packed with practical, no-nonsense advice you can actually use. Hannah walks us through the real differences between Google Ads and LinkedIn Ads, breaks down how Local Service Ads work and who they're best suited for, and calls out the most common mistakes small business owners make when spending their ad budget. Spoiler: you're probably wasting money somewhere. We also get into the big one (for Rob) AI, how is it changing the game for local businesses, and how can you use it to your advantage without needing a massive marketing team or budget behind you? Whether you're running a bricks-and-mortar shop or a service-based business trying to get found locally, this episode is full of straight-talking strategies to help you spend smarter and get better results. In this episode: Google Ads vs LinkedIn Ads what's right for local businesses? Local Service Ads explained (and who should be using them) The biggest mistakes in local advertising and how to avoid them How AI is reshaping local business marketing Tips for physical stores to compete and win locally 🎙️ Guest: Hannah Zora Strong | Local Marketing Expert LinkedIn: linkedin.com/in/hannah-strong-ppc Website: zoramarketing.co.uk
