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Heart-Centred Business Podcast with Tash CorbinAuthor: Tash Corbin - Business Mentor
Build your business the fabulous, consent-based way with Tash Corbin and the #bossposse. This podcast shares heart-centred and connected strategies for creating and growing your online business, whilst having lots of fun and addressing pesky mindset blocks along the way. Whether you're just starting out, or you've been at this for years - the episodes give practical business advice, marketing tips and strategies that will help you attract and convert more clients. Being a successful entrepreneur doesnt mean you need to become pushy, nor does it mean you suddenly have to be a perfect human specimen - join us for real, connected, human business. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#531: The 2012 social media strategy to stop following - Tash Corbin, Heart-Centred Business Podcast
Episode 531
Sunday, 5 July, 2026
Full article and links available at: tashcorbin.com/531This one’s going to be blunt and to the point. I want to talk about a 2012-era social media strategy that way too many people are still following—and why it’s time to let it go. I’ll share the backstory, the pitfalls, what to do instead, and how this simple shift could seriously change the game for your business.Old School Social Media Advice We Just Need to DitchI can’t believe I still hear this advice: meet your audience “where they’re at”—which apparently means you should be on every single social platform. If some of your people are on TikTok, you’ve got to be there; others are on Instagram, there too; Facebook, Pinterest, YouTube... You “should” be everywhere.This social media strategy came from the early days of online business—think 2011 and 2012. Gary Vee’s book, Jab, Jab, Jab, Right Hook (with all its punchy analogies!), was all about the idea of creating lots of platform-specific content, nudging and niggling your audience along until you hit them with your offer.Back then, Gary Vee was everywhere—posting custom content to every platform, and encouraging everyone else to do the same. And if you were around in the early days, you’ll remember the “golden age” of social media: Facebook and Twitter feeds were chronological, there were ZERO algorithms, and your posts had a good chance of actually being seen.During that time, posting three times a day on your Facebook page was the recommendation! Some people kept up, but most of us stuck to one post a day. You’d share those posts to groups, invite your email list to check them out, and people would see your stuff—even if you only had a handful of followers....read the full article at: tashcorbin.com/531Let me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference
