SUREFIRE SELLING Sales & Marketing Author: Jonathan Taylor If you're a sales professional or small business owner this show is for you. Be a guest on this podcast Language: en-us Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Starting Your Personal Brand
Monday, 14 January, 2008

One of my all time favorite marketing books is Seth Godin's Purple Cow. The premise is simple. No one notices a brown cow. But what if there was a purple cow out grazing in a field as you drove by? You start to notice right? Branding yourself in your business is all about creating a purple cow for your prospects and clients. Tonight, we discuss ways to brand yourself as a "purple cow" in your niche market. For more sure-fire selling strategies visit my blog at www.jonathantaylor.wordpress.com

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