Deconstructing Data

Author: BDEX

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.
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Language: en

Genres: Business, Marketing

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The Data Lies You’re Living and the AI Secrets That Will Blow Them Up
Friday, 6 February, 2026

Data has never been more available, or more misunderstood.Neil Sahota, CEO of ASCILabs and United Nations AI Advisor, joins Deconstructing Data to uncover the uncomfortable truths most businesses are missing about their data. With decades of experience guiding Fortune 500 companies, global institutions, and emerging tech leaders, Neil breaks down the real risks hiding in your analytics and the strategic opportunities AI is unlocking.From synthetic data and IP protection to the fast decay of relevance in today’s data sets, this episode is packed with insights for leaders navigating the intersection of data, AI, and innovation.In this episode, we explore:1. The Dark Data Economy: How 90% of Your Data Works Against You2. Synthetic Data as the New IP Warzone3. The Data Half-Life Problem4. Tech StackWhether you're leading digital transformation or rethinking your AI strategy, this is the kind of conversation that reframes how you see the future of data.