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The Accommodation Show - Hospitality Success Series!Author: Bart Sobies
Introducing The Accommodation Show, hosted by the engaging Bart Sobies! Dive into insightful conversations with top-notch industry experts, curated to elevate your accommodation business to new heights. Discover game-changing tips, strategies, and advice for managing and operating an array of establishments, including Short Term Rentals (STR), Hotels, Motels, Bed & Breakfasts, Airbnbs, and even Campsites. Join us on this captivating journey, as we unlock the secrets to successful accommodation management. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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We Are Supposed To Be Rivals (But We Collaborate Instead)
Episode 7
Monday, 16 February, 2026
🎧 Don't forget to subscribe!This week, I did something a little unusual. I invited Mark Simpson (Founder of Boostly) onto the show.Technically, Mark and I are competitors. We both build high-converting Direct Booking websites. But we both agree on one critical truth: By relying on third-party listing sites, you aren't just paying commissions—you are leaving your most valuable asset on the table.It’s not just about the 15% fee. It’s about the Customer Data and Brand Equity you miss out on every time a guest books through an app instead of with you.I see Mark as a collaborator in a much bigger mission: helping you stop "renting" your customers and start building a cohesive marketing ecosystem that you actually own.We sat down to discuss the massive opportunity cost of ignoring your direct channel, specifically how it impacts your bottom line today, and your business valuation tomorrow.📋 In this episode, we discuss:00:00 – Introduction: Why I Invited My Competitor02:53 – Hotels vs Short-Term Rentals: The marketing gap05:10 – The Mistake: "Mona Lisa" Websites vs Functional Design08:59 – The Valuation Opportunity: How direct bookings increase exit price11:08 – Case Study: How a strong brand added millions to a sale15:02 – The Ecosystem: Connecting Email, Web, and Social18:40 – Content Strategy: Newsletters that actually get read22:25 – The Future: AI Search & The changing digital landscape30:16 – Collaboration over Competition#DirectBookings #HospitalityMarketing #BusinessStrategySHOW LINKSBoostly: https://boostly.co.ukBook Direct Playbook: https://amazon.comDon't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!📧 Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources:https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here:https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE:https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🥊 Hotel - BNB - STR Owners! 🥊Need more direct bookings or a brand new website?The trusted tech partner you can count on. We deliver results.🥊 https://www.ibooked.online ​​​​​​​​​​​🥊▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer:This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. If you do purchase through my affiliate links; I want to thank you for your support.
