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The SaaS Podcast - SaaS, Startups, Growth Hacking & EntrepreneurshipAuthor: Omer Khan
Build, launch, and scale your SaaS with real strategies from founders whove actually done it. Honest conversations about whats working in SaaS growth, recurring revenue, and building products people want. The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way. Youll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS including how to leverage AI without the hype. Hosted by Omer Khan SaaS founder, advisor, and creator of SaaS Club helping thousands of founders build and grow successful software businesses. New episodes weekly. Follow the show and start leveling up your SaaS. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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461: GoProposal: How to Sell a Bootstrapped SaaS for 8-Figures - with James Ashford
Episode 461
Thursday, 13 November, 2025
James Ashford built GoProposal, a pricing and proposal platform for accountants, on a $5,000 WordPress multisite. Five years later, he sold it to Sage for eight figures with just 12 people on the team. But the path to that exit wasn't about raising money or building fancy tech. It was about moving faster than well-funded competitors, staying closer to customers than anyone else, and building systems that made the business sellable from day one. James picked off the top customers of a competitor with $75 million in funding by publishing helpful content daily, running weekly webinars, and speaking to an accountant every single day just to learn. You'll learn: How James built and launched his MVP for $5,000 on WordPress and why that helped him get to market quickly without funding Why going deep on one ICP for years gave him clarity, focus and traction in a crowded market How publishing useful content quickly, instead of polished content slowly, became his biggest differentiator and drove conversion and onboarding How simple playbooks helped the team deliver a consistent customer experience and scale without complexity How James created demand and trust long before the sale, so customers came in already bought into his approach Full show notes → saasclub.io/461 This episode is brought to you by: 💖 Gearheart → Book a call + get the first 20 hours of development free 📡 Signal House → Learn more and get a demo 🚨 NordStellar → Book a demo and get 20% off with code blackfriday20 Get weekly SaaS lessons and new founder stories → saasclub.io/email
