 |
Practice AdvantageAuthor: Dr. Justin Manning
Running an independent eye care practice and business is hard work. PECAA understands the challenges you face and provides the tools and insights you need to run your business with ease. Join the Practice Advantage podcast, as we interview experts from within the eye care industry and beyond, providing actionable tips and strategies with each episode to make your practice and business more successful. Language: en Genres: Business, Entrepreneurship, Health & Fitness, Medicine Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
We Need To Talk About Your Marketing with Saul Alvarez and Dr. Chantel Garcia
Episode 99
Monday, 3 November, 2025
In today's episode, our guests are Saul Alvarez, found of Midbrain, and Dr. Chantel Garcia, founder and owner of Carolina Eye Doctors in Harrisburg, NC, talking about the power of marketing and how your website and external marketing drives the experience your patients will have in your practice. Key Takeaways:While websites feel like old hat, they shouldn't. Your website should tell your story, evoke an emotion from your patients, and set them up for the experience they'll have in your practice before they actually step foot through the door. Language tone, colors, fonts, photos, and videos matter significantly.Your brand is all encompassing. Your decisions. Your patient experience. Your physical space. Your lighting. Your technology and equipment. A good marketing partner will take all those into consideration to build a strong foundation.Setting your processes and procedures to set your practice up for the success you want. Make the bold decision. Stick to it while it's tough. It will lead to the outcomes you want.Your personal story is a critical component of your brand. Tell it and tell it often. Offloading your marketing prevents you from telling that story effectively.To continue to grow, your strategy must evolve over time. As your strategy changes, invest in your marketing to support the specific goals you have for that time period.In the grand scheme of things, the basics of marketing are the most impactful. Dr. Garcia's PracticeWhat Saul is Reading:Letters from a Nut by Jim NancyPractice Advantage Reading List** Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams this year - with $15 extended through June of 2026, and $10 thru the end of next year! Visit www.pecaaexamrebate.com now!**
