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Becoming PreferredBecome Preferred in the markets you serve. Author: Michael Vickers
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Returning Guest, Coach Jim Johnson - Level Up Your Game with the 8 Cs of Leadership
Episode 18
Monday, 16 March, 2026
SEASON: 6 EPISODE: 18Episode Overview:Welcome back to another episode of Becoming Preferred, the show dedicated to helping you stand out in a crowded marketplace by becoming the provider—and the leader—of choice.Today we are joined by Coach Jim Johnson, a returning favorite who truly understands what it means to lead under pressure. He’s a hall-of-fame basketball coach, and a world-class speaker, but whether he’s in a locker room or a boardroom, Coach Jim Johnson knows that winning isn't just about the score—it’s about the soul of the team.Today, we’re breaking down his powerful framework, The 8 Cs of Leadership, to find out how you can earn the right to be followed and how to stay relevant in an ever-changing professional landscape. Join me for my conversation with Coach Jim Johnson.Guest Bio: A Legacy of Championship Leadership Coach Johnson is a legendary figure in New York high school basketball, boasting an incredible career record of 428-221. Over two decades, he led the Greece Athena Trojans to 11 divisional titles and a staggering 66-5 record in his final three seasons alone. A multi-time Coach of the Year and recipient of the National Sportsmanship Award, his tenure was defined by consistent excellence, including 22 winning seasons out of 23 and leading his team to the #1 ranking in New York State.The "Magic" of Teamwork and J-Mac Beyond the win-loss column, Coach Johnson is widely recognized for his unique partnership with Jason "J-Mac" McElwain. From the viral "magic" of J-Mac’s legendary shooting performance to their collaborative coaching years that followed, their story has been featured nationally on CBS Sports. Johnson’s program was built on a foundation of unselfishness, where players celebrated each other's successes as much as their own—a culture that propelled the Trojans to three consecutive Section V Championships.Inspiring the Next Generation After 33 years as an educator and 20 seasons on the court, Coach Johnson has transitioned his expertise into professional speaking. Through his presentations, “Dreams Really Do Come True” and “Leadership Lessons from Half-Court,” he now travels the country sharing insights on goal setting, teamwork, and leading by example. He brings a lifetime of experience in human potential to businesses and educational organizations, proving that the lessons learned on the hardwood are the keys to success in life.Resource Links:Website: https://coachjimjohnson.com/Product Link: https://coachjimjohnson.com/inspirational-motivational-book-products/Insight Gold Timestamps:02:15 We want to unite people, not divide them04:57 The other thing I think is really important with character is being willing to admit when you make a mistake07:34 Are you a person worth following?10:52 Do your people know that you care about them?14:51 Stephen Covey said, seek first to understand before being understood18:05 Why I say clarity is kindness...19:12 Confidence versus arrogance20:48 People want to feel like they're being heard22:25 As a leader, you have to admit when you're wrong, and that that's a very hard thing to do25:59 If we don't get better, people are going to pass this right by28:36 Really sharing that curiosity every day29:07 You make the distinction between listening to understand versus listening to respond34:46 My big thing with challenge is that it starts with setting some really high standards that as a leader you've got to be living and sharing38:20 I do think you have to have some boundaries and some non-negotiables40:00 Are you the same person of a high level of integrity at home as you are in the marketplace?42:19 The website is coachjimjohnson.com42:35 I've actually connected with a few people that are on a kindness movementConnect Socially:LinkedIn: https://www.linkedin.com/in/coachjimjohnson/Facebook: https://www.facebook.com/CoachJimJohnson/Twitter: https://twitter.com/coachjimjohnsonBlog: https://coachjimjohnson.com/blog/YouTube: https://www.youtube.com/@CoachJimJohnson1Email: jjhoops@rochester.rr.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
