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Becoming PreferredBecome Preferred in the markets you serve. Author: Michael Vickers
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Mark Pentecost - Life of Your Dreams: Strategies to Escape Survival Mode
Episode 12
Monday, 2 February, 2026
SEASON: 6 EPISODE: 12Episode Overview:Welcome back to Becoming Preferred, the podcast where we talk to the leaders and visionaries who refuse to settle for 'good enough.' Today, we’re tackling a psychological trap that captures thousands of high-performing professionals every single year. It’s called 'The Dependence Dilemma'. That invisible ceiling of financial obligations and the false sense of security that keeps brilliant people stuck in survival mode.Our guest today is a man who didn't just break that ceiling; he shattered it. He started in the classroom as a high school math teacher, crunching numbers just to make ends meet. But he decided to stop playing it safe and started playing it big.That shift led him to found a direct sales empire that has cleared over a billion dollars in global sales. He is a world-renowned philanthropist, a cancer survivor who turned his battle into a multi-million-dollar research mission, and the author of the transformative new book, Life of Your Dreams.He’s here to show us that the gap between where you are and where you want to be isn't a matter of luck—it’s a matter of mindset and seven specific, transformative steps. Join me for my conversation with Mark Pentecost.Guest Bio: Mark Pentecost went from being a high school teacher to becoming a billionaire, a nationally-recognized philanthropist, and a world-renowned thought leader.From founding a direct sales company that has surpassed over a billion dollars in sales globally, to surviving cancer (and donating millions of dollars toward cancer research along the way), Mark knows just how precious life is and has dedicated his own life to helping other people achieve their dreams.Resource Links:Website: https://pentecostgroup.com/our-story/Product Link: https://pentecostgroup.com/life-of-your-dreams-book/Insight Gold Timestamps:01:50 In your new book, Life of Your Dreams03:04 I was one of those guys always reading a book05:29 He said, if you don't do something different, in 20 years, you're going to be doing the same thing with the same issues08:19 My daughter had come and said, D ad, we've got to tell your story11:18 I didn't know I was an entrepreneur until later in life12:55 If you're not happy then nobody around you is happy16:41 He (my grandpa) would say, Mark, you can't force a horse to drink, but you can salt the oats17:11 I have a whole chapter on Say It and See it19:22 Being a CEO was like a head coach21:01 I decided to live on the offence, and that changed everything23:33 I would start naming our issues25:00 I realized sometimes my greatest strength was my greatest weakness27:39 Do you have a rudder on your ship or is the wind just blowing you wherever you go?29:37 My point today is if you really want something, there's ways to do it29:55 in the book, I call it Grit-Q. What is, I don't care about your IQ, what's your Grit-Q?30:58 I think dreaming is like a muscle, the more you dream, the bigger it gets33:17 Life's full of pivots34:50 I always say the dream you're most proud, is the one you're afraid to say out loud36:12 You know, the scariest day and the best day of my life was the day I...
