Retail Gets Real

Author: National Retail Federation

Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Be a guest on this podcast

Language: en

Genres: Business, Careers

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

418. How Hanna Andersson built a brand families trust
Episode 418
Tuesday, 30 June, 2026

Hanna Andersson has spent decades building a reputation for quality children's apparel that families trust and pass down from generation to generation. Aimée Lapic, CEO of Hanna Andersson, joins Retail Gets Real to discuss how the company continues to grow while staying true to its mission of championing childhood.(00:00:00) A customer-first career in retail(00:03:51) Leadership through teamwork and authenticity(00:08:50) Designing a brand around childhood(00:11:20) Turning resale into a competitive advantage(00:15:32) Building a culture designed for working families(00:20:24) What keeps customers coming backThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 412: How Brieane Olson is shaping the future of youth retail at Pacsun• 360: How Kendra Scott’s ‘fashion-for-philanthropy’ vision transforms communities