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The High Performance Marketing PodcastAuthor: Ali Garbero
You want to achieve market leadership, which requires leveling up your marketing game, to help your brand become magnetic and to attract more best-fit customers. On The High-Performance Marketing, host Ali Garbero unpacks simple marketing and quality content to help you do it. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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110. Why "Great Service" Doesn't Create Customer Loyalty (Here's what Does.)
Friday, 18 April, 2025
Think customer satisfaction drives loyalty? Think again. On this episode of The High Performance Marketing Podcast, I'll unpack surprising research (including a 97,000-customer study) that reveals why "delighting customers" isn't the key to keeping them—and what actually is. You'll learn: Why customer service interactions often drive disloyalty, not loyalty The one factor that predicts whether a customer will stay—or bounce Real-world examples of high-friction vs. frictionless experiences Why self-service is more powerful than you think How to turn your site, service, or product into a friction-free experience that earns trust and retention If you're building a business around long-term customers, this episode will serve as a blueprint for making every interaction easier, faster, and loyalty-worthy. Research notes: The Effortless Experience: Conquering the New Battleground for Customer Loyalty Kajabi Free Trial Schedule an intro call Start a project
