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Sawyer Business School Amplification Avenue Podcast presented by Suffolk UniversityAuthor: Skip Perham
The Amplification Avenue Podcast examines the growing intersection of sports business, media, and society. Sports hold oversized importance in American society. Increasingly, athletes, brands, leagues, and individual clubs are leveraging the sports-media nexus to create a new level of social-related sports activism. With the investment in sports media rights and sports sponsorship expected to swell to past 40 billion by 2023, the trend will only accelerate. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Best Snow Day Ever with Boston Bruins VP Marketing Andrea Mazzarelli
Friday, 14 March, 2025
A decade ago sports media rights owners would have never attempted to draw viewers away from their primary feed. With the advent of technology and the need to target fans in different ways, alt telecasts have become commonplace. In this episode of the Sawyer Business School Amplification Avenue Podcast presented by Suffolk University we talk with Boston Bruins VP of Marketing Andrea Mazzarelli about the Boston Bruins animated Best Snow Day Ever simulcast that goes beyond the game and into the class-room.
