The Kula Ring

Author: Kula Partners

A Manufacturing Marketing Podcast
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Language: en-ca

Genres: Business, Marketing

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Creating a Complete Digital Strategy for a Leading B2B Manufacturer
Episode 327
Monday, 24 February, 2025

For decades, Pack-Smart has been at the forefront of packaging automation, seamlessly integrating robotics and software to deliver turnkey solutions. Yet, despite its technological leadership, the company relied almost exclusively on YouTube for lead generation—until now. In this episode of The Kula Ring, we explore how Pack-Smart is embracing digital marketing for the first time. With new strategies in SEO, CRM integration, and thought leadership content, the company is expanding its brand presence and driving data-driven decision-making across the organization. We dive into the challenges of shifting from product-focused messaging to industry leadership and how Pack-Smart is positioning itself as a go-to resource for emerging trends and regulatory changes. Tune in to hear how a company that has innovated in manufacturing for years is now innovating in marketing—creating a stronger, more connected approach to customer engagement.