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Scaling Japan PodcastAuthor: Tyson Batino
Helping business owners in Japan scale their businesses from 100,000 annually to 10,000,000 and beyond. Everything you need to know from recruitment, marketing, sales, and operations, we got you covered in taking your business to the next level. Go to scalingyourcompany.com/the-scaling-japan-podcast and listen to experts and people who have scaled companies in Japan share their journeys and tips. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 100: Selling on Amazon Japan: Building Brands, Not Just Listings with Neil Curtis
Episode 100
Tuesday, 23 June, 2026
In this episode of the Scaling Japan Podcast, we’re joined by Neil Curtis, founder and CEO of Rising Sun Commerce, who has over a decade of experience helping international brands succeed on Amazon Japan.With hands-on experience supporting Western brands entering Japan, Neil helps companies navigate localization, compliance, and growth in one of the world’s most competitive e-commerce markets.In this episode, Neil explains why many brands fail on Amazon Japan not because of their product, but because they misunderstand how Japanese consumers evaluate trust, risk, and value. If you are a founder, e-commerce leader, or marketer expanding into Japan, this conversation will change how you approach Amazon, localization, and long-term growth.What you’ll learn in this episode:Why Amazon Japan is one of the most competitive and misunderstood marketplacesWhy translation is not enough and proper localization is criticalHow Japanese consumers prioritize trust, risk reduction, and detailed informationWhy brand building matters more than just listing productsHow pricing dynamics and competition impact conversionWhy Amazon ads require a long-term investment mindsetHow off-Amazon efforts like influencers and PR improve performanceShow Notes00:00 Introduction to Neil Curtis and Amazon Japan expertise07:08 Why Amazon Japan is harder than most foreign brands expect12:45 Why brand building matters more than just listing products21:00 How Amazon listings, fulfillment, and advertising work in Japan36:29 How to localize product pages for Japanese consumers42:15 Why off-Amazon brand building and influencer marketing matterLinks from Guest Appearance:🔗 Neil Curtis – Founder & CEO, Rising Sun Commerce🔗 LinkedIn: https://www.linkedin.com/in/neil-curtis/ Coaching with TysonLooking to take your business to the next level? Tyson Batino helps founders scale from $100,000 to $10,000,000 through coaching and advisory.📈 Learn more: https://scalingyourcompany.com🎤 Send a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
