 |
eCom@One with Richard HillAuthor: eCom@One Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
E212: Emilia Swiecicka - Email Isn’t Dead, It’s Alive And Well: Crafting Customer Journeys That Actually Connect With Your Customers
Episode 212
Monday, 7 July, 2025
Email marketing is dead. In this episode, Richard sits down with Emilia Święcicka, Strategic Partnership Manager at Intuit Mailchimp, for an engaging and insightful chat about how email marketing is evolving in the world of eCommerce & how it is simply not dead. Emilia walks us through her journey, from starting out on the agency side to leading strategic partnerships at Mailchimp, where she helps brands and agencies unlock the full potential of email, SMS and CRM strategies. They explore how Mailchimp has grown from a tool focused on small businesses into a powerful platform supporting mid-market and enterprise eCommerce brands, thanks to Intuit’s investment in automation, AI, advanced reporting and localised support. They also break down why email is still one of the highest-ROI marketing channels, how to use data to drive smarter campaigns and the exciting ways AI is streamlining workflows and boosting performance. Emilia shares practical tips on building customer loyalty, the value of strong brand storytelling, and clever ways to grow your list, like pop-ups and quizzes that actually work. Whether you're running a fast-growing eCommerce store or just starting to refine your marketing strategy, this episode is full of actionable ideas to help you create better customer journeys and drive meaningful growth. Listen to the full podcast right now! Topics Covered 00:25 – Origin of partnership: Met at a platform conference years ago, collaborated on events, with Mailchimp evolving from SMB focus to mid-market and eCommerce under Intuit 03:43 – Mailchimp's growth under Intuit: Enhanced features, automation, and global support for businesses of all sizes 07:56 – Retention and LTV: Key for multi-7-figure brands; focus on creative ads and retention flows to boost profitability 13:00 – Pre-purchase research tips: Check About Us pages, reviews and social media for brand credibility 14:46 – Smart tactics: Discover lesser-known strategies using rich, diverse customer data 17:59 – Testing culture: Bigger brands embrace experimentation; even small tweaks (e.g., pop-ups) can drive conversions 22:33 – Mailchimp strengths: Trusted platform with strong deliverability and domain authentication infrastructure 25:55 – Case study – The Biker Company: Boosted ROI using Mailchimp features after switching ESPs 28:44 – SMS + Email: Combining both channels strategically enhances results 30:41 – Intuit vision: QuickBooks + Mailchimp integration to streamline operations and improve business outcomes
