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E229: Helen Lord - From Dragon’s Den to Marketplace Leader Helen Lord Explains Sustainable Retail
Episode 229
Thursday, 18 June, 2026
"You see 10 minutes on Dragon's Den. What you don't see is the two-and-a-half hours in the Den, months of forensic BBC due diligence, and the fact you've only got about a 1% chance of ever making it onto TV." In this episode, Richard sits down with Helen Lord, founder of Rehome, a marketplace dedicated to giving kitchens, bedrooms, bathrooms and interiors a second life. Helen shares her honest insights on what it really takes to make sustainability work in retail, discussing the challenges of building trust in a high-value resale category and the complexities of making reuse accessible for both buyers and sellers. The conversation also explores Helen's memorable experience on Dragon’s Den, the behind-the-scenes reality of due diligence, the critical role of partnerships and practical lessons learned from developing a purpose-driven brand and marketplace. Whether you’re interested in sustainability, marketplaces or founder-led growth, this episode promises authentic advice and inspiration from a trailblazer in sustainable eCommerce.













