AHDB Food & Farming

Author: AHDB

Our Food & Farming podcast is for levy payers and those in the food supply chain bringing together key players in the agriculture industry to talk about the things which really matter. Youll hear from farmers, special guests and AHDB specialists sharing their experiences and opinions. Join our conversations about technical information, data, market intelligence, exports and updates on our multimillion consumer marketing campaigns and of course, the latest news on farming issues that impact your business. The AHDB Food & Farming podcast worth a listen.
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Language: en

Genres: Business, News, Politics

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Woollen ropes, British pork campaign and beef market outlook
Episode 475
Wednesday, 18 February, 2026

Ever wondered what happens to a sheep’s fleece after shearing? Turns out, it’s not just for jumpers. The AG Show team caught up with a farmer who’s breaking new ground by turning wool into ropes on a commercial scale - and get this, they’re apparently brilliant for harvesting seaweed. Who knew?They also dive into the latest push from AHDB to champion British pork. So don’t be surprised if you spot a new ad popping up during the break of the latest Ant & Dec show - we’re really going for it.And to top it off, there’s a rundown of the newly released beef market outlook, in case you want the inside line on what’s happening in the sector.SOME USEFUL BITSChoose Sustainable Rope: 100% NATURAL BRITISH WOOL PRODUCTSPork marketing campaign returns bigger than ever | AHDBBeef market outlook | AHDBTackling mental health in the farming community of HerefordshireGET IN TOUCHCharlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.Sign up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts