AHDB Food & Farming

Author: AHDB

Our Food & Farming podcast is for levy payers and those in the food supply chain bringing together key players in the agriculture industry to talk about the things which really matter. Youll hear from farmers, special guests and AHDB specialists sharing their experiences and opinions. Join our conversations about technical information, data, market intelligence, exports and updates on our multimillion consumer marketing campaigns and of course, the latest news on farming issues that impact your business. The AHDB Food & Farming podcast worth a listen.
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Language: en

Genres: Business, News, Politics

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Farmer Tom, resilience and innovation in farming and value versus convenience
Episode 463
Wednesday, 26 November, 2025

Farmer Tom (AKA Tom Martin) joins The AG Show's Tom Spencer before taking the stage at AHDB’s Big Scottish Crops Conference. They’re chatting all things soil health, mental health and the AI tools Tom’s using to level up his farm game.Meanwhile, Charlotte Forkes-Rees and Hannah Clarke dive into red meat and dairy, asking the big question: what wins with shoppers - value or convenience?Plus, we’ve got the latest farming headlines and another head-scratching term decoded in F.I.E.L.D. agents.Some useful bits from this episode:The Big Scottish Crops Conference | AHDBPremium products boost demand for cheese and yogurt | AHDBGET IN TOUCHCharlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.Sign up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts