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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsAuthor: Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers. Language: en Genres: Business, Marketing, Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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565. Navigating the Unknown (Uncertainty Aversion)
Episode 565
Wednesday, 18 February, 2026
In this episode of The Brainy Business podcast, Melina dives into the concept of uncertainty aversion, a phenomenon that impacts our decision-making in profound ways. As we navigate a world filled with unpredictability (from job security in the age of AI to the ever-changing landscape of social media), Melina explores how our natural aversion to uncertainty can shape our choices, both personally and professionally. Originally aired in December 2022, this refreshed episode is especially relevant today, as many find themselves grappling with anxiety about the unknown. Melina encourages listeners to reflect on their own experiences with uncertainty and how it may be influencing their lives. By understanding the roots of this aversion, individuals can begin to recognize when it leads to avoidance of beneficial opportunities. Throughout the episode, Melina shares insights on how to communicate effectively in times of change, emphasizing the importance of framing information to alleviate anxiety and foster trust. She discusses practical strategies for presenting information clearly, managing change communication, and creating a sense of stability for both employees and customers. In this episode: Discover the concept of uncertainty aversion and its impact on decision-making. Learn how to communicate change effectively to reduce anxiety among employees. Explore the balance between sharing too much and too little information. Gain insights into how to frame your messaging to highlight what is known. Understand the role of social proof and documented processes in reducing ambiguity for customers. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/565. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites. Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
