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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsAuthor: Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers. Language: en Genres: Business, Marketing, Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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562. The Paradox of Choice
Episode 562
Wednesday, 28 January, 2026
In this episode of The Brainy Business podcast, Melina Palmer revisits the captivating concept of the Paradox of Choice. Have you ever felt overwhelmed by options when shopping, scrolling through streaming services, or planning a vacation? This episode dives deep into why having too many choices can lead to decision paralysis, stress, and ultimately dissatisfaction. Melina discusses the foundational work of Barry Schwartz, who popularized this idea, and explores how the abundance of options can actually diminish our sense of freedom and well-being. Through relatable examples, including the infamous jam study and the complexities of online dating, listeners will understand how too many choices can lead to superficial decision-making and regret. As you listen, reflect on the choices you present to your customers and consider how simplifying options could enhance their buying experience. This episode not only highlights the pitfalls of excess choice but also provides actionable tips for both individuals and businesses to navigate decision-making more effectively. In this episode: Discover the origins and implications of the Paradox of Choice in everyday life. Learn how too many options can lead to decision paralysis and dissatisfaction. Explore relatable examples, including the jam study and the impact of choice on dating. Understand the differences between maximizers and satisficers and how they approach decision-making. Gain insights on how to simplify choices for your customers to enhance their buying experience. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/562. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites. Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
