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Creative Shop Talk with Wendy BattenAuthor: Wendy Batten, Creative Retail Mentor
How do I attract more customers to my store? How do I get more sales? How do I book out my shops events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that accidental shopkeepers and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and winging the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers. Language: en-us Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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265. How to Have a Summer of Ease Without Losing Retail Momentum
Episode 265
Monday, 16 June, 2025
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s make this summer your most joyful and productive yet, without the burnout. In this episode, I’m sharing how to embrace a "Summer of Ease" while still keeping your retail business humming along behind the scenes. Whether you're a brick-and-mortar owner in peak tourist season or experiencing a slower Q3, this one’s for you. We’re trading hustle for harmony by leaning into three core pillars: (1) Fun (yes, you need it!), (2) Rest (not a reward, but part of your job), and (3) Momentum (because Q4 is coming and we need to be ready!) How to Create Ease This Summer: Schedule your calendar and your team’s through September Pre-plan promotions, social content, and email marketing Reuse great content from last year (no one remembers your July 2023 meme, it’s fine) Humanize your brand with softer summer content (think beach reads and mojito recipes) Hand off live sales, store tours, or event planning to your team or guest hosts Let go of the guilt and get off your phone and POS app while you're away It’s time to drop the “shoulds,” my friend. Let’s get to work. Until next week, cheers to joy, freedom, and profits. “Watching your POS like a hawk is not making things sell faster.” -Wendy Batten Your Next Steps Get out your calendar and do some planning! And let’s connect on Instagram! What are your top tips for planning your summer of ease? I’d love to hear from you. Screenshot this episode and tag me on Instagram, or just jump into my DMs. If you're a member of the Retailer’s Inner Circle, check your monthly playbooks. They’re packed with done-for-you email prompts, promotional calendars, and content ideas to make this even easier. And if you aren’t…join my supportive community of retailers in the Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Related podcasts we think you’ll like: Episode 82: 5 Steps to Simplify Your Content Planning Episode 143: How to Plan and Host Successful Events and Promotions in Your Retail Shop Episode 253: Mastering Social Selling About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
