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Advertising Awards Almanac (AAA)Author: Patrick Whitnall
What makes an awarding winning advertising campaign? The advertising awards almanac captures the stories behind advertisings best work of the year. We talk to judges, creatives, media and clients behind the work. Asking the questions, you dont see on entries, awards videos or acceptance speeches. What happened during the pitch? What idea didnt they go with? What impact this had in the boardroom, what would you have changed? What was the discussion in the judging room? Support the podcast: https://go.fastestvpn.com/affiliate/pap?a_aid607264af00f5a Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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VB Tea
Sunday, 2 May, 2021
Product Innovation or diversification is not a new concept, it taps into the distinctive assets and love of a brand and at times Brand Extensions can have massive, unexpected impact with customers. Victoria Bitter or VB is synonyms with the Australian Cricket team. In 2019 To coincide with the upcoming Ashes cricket series, VB paired English (tea) with its beer to create VB Tea a combination of a non-alcoholic Ceylon black tea and Super Pride hops, the hop variety that gives VB its characteristic bitterness. The campaign called upon Australians who are planning on staying up late to watch Australia face the England in The Ashes in the UK, to make the switch from a cold beer to a hot cup of tea. It picked Gold at the Mumbrella CommsCon Awards for the best B2C campaign. Though let’s forget that the Ashes result, where Australia won the series 2-1 https://www.youtube.com/watch?v=5aSREP3ehAs In this episode Hugh Jellie, Marketing Manager - Carlton & United Breweries talks about how you combine a Beer & Tea together, the public reaction and how brands try to continually innovate through extensions
