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Winning EdgeAuthor: Commonwealth Partners
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#66 Create a Fundraising System, Not a Goal
Wednesday, 7 January, 2026
Most candidates don’t fail at fundraising because they can’t do it.They fail because they never get started.In this episode, we break down why systems beat goals when it comes to raising money—and how a small, repeatable fundraising system compounds fast over a campaign cycle.Key takeaways:Why 50–100 focused fundraising hours is usually enough to winThe hidden flaw in “goal-first” fundraising plansHow a systems-first approach removes friction and procrastinationTwo simple fundraising systems that work:Time-based: 1–2 hours per week (or per day for statewide races)Activity-based: 10 calls per week (or 20 calls per day)How systems shift your identity—from “someone who needs to fundraise” to a good fundraiserRelated episodes:The 10-Call Rule – Winning Edge #464 Steps to Start Your Fundraising – Winning Edge #18Download the one-page summary:[PDF Link Here]Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.For more, visit our website: www.thecommonwealthpartners.com.
