Marketing Connected

Author: Marketing Interactive

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
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PR Asia SG: Turning a crisis into a 'money can't buy' reach
Tuesday, 6 January, 2026

In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.” From immediate media presence to embracing social platforms, he discusses why taking ownership, being authentic, and engaging directly with customers can transform challenges into opportunities and redefine how brands build trust today.