The PPC Den: Amazon PPC Advertising Mastery

Author: The PPC Den

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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Genres: Business, Marketing

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Actually Useful Use Cases of AI in Amazon Marketing
Episode 391
Friday, 17 July, 2026

In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing. Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations. He also shares a clever hack for training the AI to scrape a client's website to automatically match brand colors and fonts in slide decks. We’ll see you in The PPC Den!🦡 Highlights 00:00 - Intro02:30 - AI in Amazon marketing03:45 - Claude vs. ChatGPT05:20 - AI data visualization08:15 - Presentation branding hack12:00 - Time-saving benefits15:30 - Merging data sources19:10 - Training AI memory22:45 - Final takeaways🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Shane White from NoBul Partners 3 Unfair Advantages of the Top 1% of E-commerce BrandsWe Tested AI Video Ads — Here’s What Improved Our ROASAmazon Growth Lessons from an 8-Figure Agency: Audit-Proof Accounts & Client Goal-Setting📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Shane WhiteSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno