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The Unstarving MusicianAuthor: Robonzo (Roberto R Hernandez)
The Unstarving Musician features interviews with independent musicians, songwriters, producers, and music industry professionals who share their experience and expertise on recording, touring, marketing, the business of music, and more. This is all intended to help you, the independent music artists create a sustainable and profitable music career. Language: en Genres: Business, Marketing, Music Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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333 How to Build, Name, and Nurture Your Creative Community
Episode 333
Thursday, 21 August, 2025
Most independent artists focus on building an audience, but the real power lies in developing a creative community. In this episode, I delve into the psychology behind transforming casual followers into passionate community members who view themselves as part of something larger. Drawing insights from my recent interview with singer-songwriter Eli Lev and his "Levitators" community, I break down the key differences between audience building and creative community development. You'll discover why community names matter more than you think, how to move beyond social media performance theater, and practical strategies for creating authentic engagement that serves both you and your supporters. I examine successful creative community examples from Trekkies to Swifties, revealing what makes certain community names stick while others fall flat. The episode also covers three core engagement strategies: collaborative content creation, meaningful interaction over metrics, and service orientation that benefits everyone involved. This episode provides a four-step action plan for building a creative community. Because in today's music industry, success isn't measured by how many people know your name, but by how many people are better off because they found your work. Recommended for independent musicians, content creators, and artists looking to create meaningful connections around their creative work. Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime. Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Mentioned in this Episode Robonzo.com "1,000 True Fans" by Kevin Kelly 332 Eli Lev – Spiritual Growth: From 250 Shows to Finding Sacred Space in Music Stay in touch! @RobonzoDrummer on Instagram @UnstarvingMusician on Facebook and YouTube
