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Three Wise Truck GuysAuthor: threewisetruckguys
Industry veterans Mark Martincic, John Whitnell and Keith Ely have watched the dealership world change a lot throughout their decades working in it, and they look forward to commiserating, reminiscing, reflecting and observing on their many cumulative years as consultants, talking about what the future may hold for this industry, discussing "good reads" as well as providing insight into what is occurring in our current projects. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Strategy, Proficiency & the Questions Dealers Should Be Asking
Episode 44
Tuesday, 10 March, 2026
In this episode of Three Wise Truck Guys, the conversation starts with observations from the field—like stale dealership websites and missed merchandising opportunities and quickly expands into bigger industry topics. The group dives into the impact of tariffs on the trucking economy, explores the meaning of service department proficiency, and discusses how strategy should guide daily decisions across a dealership. They also tackle listener questions about dealership equity value, parts inventory management, and the metrics that matter most. Along the way, the hosts share practical insights on improving profitability, strengthening fixed operations, and preparing for the growing role of AI in the dealership environment.












