Fueling the Revenue Engine

Author: rozgre

Conversations that delve into the inner workings of revenue enablement and the role it plays in fueling the revenue engine. Listen in as enablement professionals provide road-tested insights and strategies that produce results.
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Season 2, Episode #12 - Technology, Systems & Tools
Episode 12
Wednesday, 3 December, 2025

Chapter 20 of Accelerating Revenue concludes our deep dive series by addressing ever present “tech stack” questions. In this episode, our Notebook LM hosts “Lucas & Maren” cover how to think about the GTM tech stack and Enablement’s role in guiding the curation of it. We touch on everything from thinking strategically, assessing tech and tool needs, where to focus, what to invest in, how to ensure the tools are utilized, and the potential drawbacks of over-investment. We close out by addressing tech stack audits and fit assessments to ensure the tech stack is maintained over time.