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Market Proof MarketingAuthor: Kevin Oakley: Marketing Mind at Do You Convert
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company. Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 456: Context is Everything
Wednesday, 9 September, 2026
Kevin is joined by Julie and Beth to talk about the messy new relationship marketers are building with AI reporting tools, why your favorite pair of jeans holds the secret to better content strategy, and the uncomfortable truth that most "urgency problems" are really sales process problems.They also get into why weekly (or - gasp - DAILY?!) reporting cadences can break marketing & operations, the danger of outsourcing customer context to a summary line, and how personalization at scale doesn't mean more automation. Story Time:Beth: It’s ok to show the same pair of jeansJackie: AI still needs a human eyeKevin: Business decisions come firstAnnouncements:SOLD OUT! Online Sales and Marketing Summit – Austin, Texas – October 1-2, 2026In the News:Google: There Is Nothing Special To Do For Generative AI Responses In SearchPersonalize or Perish: What 2025 Taught Us About Online SalesGoogle confirms deploying goto URL redirects to search results links
