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Market Proof MarketingAuthor: Kevin Oakley: Marketing Mind at Do You Convert
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company. Language: en-us Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 418: When Housing Data is Already Late
Episode 418
Wednesday, 24 December, 2025
Kevin Oakley welcomes Trevor Bacon, Chief Executive Officer of Parcl and Parcl Labs, to examine how real-time real estate data and market-based signals are changing the way housing markets are interpreted. Drawing on financial-market frameworks applied to residential real estate, Trevor explains why traditional pricing indexes often lag reality and how alternative signals—like sentiment and probability—can offer earlier insight. The conversation invites builders and housing leaders to think more critically about timing, risk, and how market narratives are formed.Key ThemesReal-Time Pricing vs. Backward-Looking Housing DataMost housing data describes where the market was, not where risk and opportunity are forming nextIf pricing moves faster than reporting, how many decisions are already outdated by the time they’re made?Treating housing like a slow-moving asset may be the most dangerous assumption builders still holdPrediction Markets and the Future of Market SignalsMarkets reveal more truth when people put capital behind beliefs, not opinionsWhat would change if builders watched probability and sentiment instead of headlines and forecasts?The next competitive advantage may come from understanding expectations, not just transactionsFollow Trevor, Parcel Labs, and Learn MoreTrevor Bacon on LinkedInJason Lewris on LinkedInTampa's Hidden Supply Pipeline: Land Banking Fuels Mounting Market Pressure
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