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UX & Growth PodcastStories, debates and advice. Austin Knight, a des Author: Austin Knight
Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics. This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host. To learn more, visit us at www.austinknight.com/podcast Language: en Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Necessity, Innovation & Rapid Launches with Cambria Davies (Product Manager at Ro)
Monday, 1 June, 2020
What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches. "For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29 Cambria's site: https://cambriadavies.com/ Cambria's blog: https://www.shipsh.it/blog Cambria on Twitter: https://twitter.com/cambria_davies Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.) Book about JTBD: When Coffee and Kale Compete by Alan Klement Book about error reduction: The Checklist Manifesto by Atul Gawande Austin on Twitter: https://twitter.com/ustinknight More about the show and host: https://austinknight.com/
