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PR AdjacentAuthor: The Birdie Agency with Ellie McNevin
Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses covering everything from product manufacturing to licensing, events, and even website design. But, it wouldnt be a Birdie podcast without occasionally talking about PR and marketing, because it only makes sense that as your business grows, your communication strategies grow with it. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Samantha Gold: Business Happens in the DM —Building a Brand With Your Customers
Wednesday, 14 May, 2025
Today’s episode is all about what happens when you stop building for your customers—and start building with them. We’re joined by Samantha Gold, founder and CEO of Motette, the elevated bamboo clothing brand for babies and toddlers that’s quickly becoming a go-to for modern families.A former fashion exec and tech leader, Sam didn’t just launch a brand—she created a community. In this conversation, we dive into what that really means: from the DMs that drove early traction, to how 80% of her launch day sales came from moms in her inner circle.We talk about the power of transparency, the value of listening, and why the smartest founders are inviting their customers behind the scenes. If you're thinking about how to grow your brand through real relationships, this one’s for you.
