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The Insurance Marketing and Advertising PodcastInsurance Marketing and Advertising Podcast Author: A.M. Best Company
The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net Language: en-us Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different
Wednesday, 3 September, 2014
IBM's Lynn Kesterson-Townes says the nature and activity of today's insurance prospects and customers are changing rapidly, leaving some insurers with less-effective approaches to marketing and communicating.
