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Marketing in the Raw with Adam HelwehAuthor: Adam Helweh
Welcome to "Marketing in the Raw," the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Retention Secrets: How to Grow Revenue Without New Customers
Episode 16
Friday, 28 February, 2025
Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right.In this episode, Adam Helweh sits down with Marley, an expert in customer marketing and digital customer success, to unpack the strategies that keep customers engaged, satisfied, and growing with your brand. From automation and AI to in-product messaging and Slack notifications, Marley reveals how companies can do more with less while creating hyper-personalized customer experiences.They also discuss:Why most B2B companies are failing at post-sale engagementThe #1 mistake marketers make with existing customersHow AI and automation are redefining customer success in 2025The in-app vs. email debate—where should you invest your efforts?How to turn your marketing team into a revenue-driving machineIf you’re in marketing, sales, or customer success—and you want to drive growth without constantly chasing new leads—this episode is packed with insights you can’t afford to miss.02:52 Meet Marley Wagner03:37 Marley's Journey into Marketing05:58 Early Career and Nonprofit Experience07:26 Transition to B2B and Customer Success09:33 Automation in Customer Success12:33 Challenges and Strategies in Customer Success18:39 Consulting and Freelancing in Digital CS20:50 Marketers' Struggle with Existing Customers21:36 Bridging the Gap Between Marketing and Customer Success22:18 Effective Use of Automation Beyond Email22:35 Choosing the Right Channels for Customer Engagement24:56 In-App Engagement and Its Growing Importance27:43 Internal Automation for Customer Success Teams29:37 The Role of AI in Customer Success38:16 Future Trends in Customer Engagement39:52 Predictions for 2025 and Beyond44:56 Conclusion and Final ThoughtsTalk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi:• https://secretsushi.com/
