 |
The Business Behind Your BusinessAuthor: Paul Sweeney
Conversations to help your business grow and thrive. Its like having your own board of expert advisors in your pocket.The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 1530 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business one smart decision at a time. Language: en-us Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Niche Marketing: Why Less Is More for Business Growth
Episode 193
Monday, 13 October, 2025
In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting advice, many business owners are left frustrated with wasted time and money. But what if narrowing your focus could actually unlock growth?In this episode of The Business Behind Your Business, Paul Sweeney sits down with Jennifer Christensen, Co-Founder and CMO of Beacon Media + Marketing, to unpack the power of niche marketing. Jennifer shares why focusing on a specific audience doesn’t limit you—it liberates you. She explains how to build trust with the right customers, remove barriers in their buying journey, and stop wasting money on ineffective tactics.Listeners will learn:Why niche marketing creates stronger, more authentic connections with customersHow to identify your “perfect match” clients and what messaging resonates with themPractical steps to increase conversions by improving your website and customer experienceCommon mistakes small businesses make with marketing—and how to avoid themHow to ethically use AI as a supportive tool (without replacing your expertise)If you’ve ever felt overwhelmed by marketing or struggled to get real results, this episode will give you the clarity and confidence to focus your efforts where they matter most.Jennifer Christensen is the Co-Founder and CMO of Beacon Media + Marketing, a national digital agency they've grown over the past 13 years with a mission to help small businesses thrive. At Beacon, they specialize in ROI-driven marketing campaigns that deliver measurable impact for both businesses and non-profits. Jennifer's journey as an entrepreneur began in her early 20s with a company that ultimately failed — an experience that shaped her profoundly. She didn’t plan to start another company at 40, but that failure taught her the humility, character, and resilience that have fueled Beacon’s success. Today, Jennifer has the privilege of partnering with visionary leaders to grow authentic, sustainable brands. Their team now serves clients across the country with locations coast to coast. The work they do has purpose, and that purpose drives everything they build. Outside the office, Jennifer is a proud wife of 30 years, mom to three amazing adult kids, and a passionate traveller who loves time with family and friends. www.beaconmm.comFacebookInstagramLinkedIn - BeaconYouTubeLinkedIn - Jennifer Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram
