 |
The Instagram Stories PodcastAuthor: Daniel Hill - DanielHillMedia
The Instagram Stories is a 30 minute podcast that delves into the world of Instagram and the secrets to success on the platform. Each episode features a different Instagram expert, who shares their knowledge and expertise on topics such as growing your following, creating engaging content, and using Instagram for business. From social media managers to influencers and business owners, our guests bring a wealth of experience and insight to the show. They'll discuss their personal success stories, share tips and tricks, and offer advice on how to make the most of your time on Instagram. Language: en-us Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Episode # 83 - Shawn Kallet from 203 Creates on What Logan Paul Taught Him About Viral Marketing
Episode 83
Wednesday, 1 April, 2026
Shawn Kallet is the co-founder and co-CEO of 203 Creates, an independent agency that helps brands and IP owners develop and execute entertainment-first content strategies that earn attention and drive performance. Shawn has over 20 years of experience developing innovative brand partnerships and revenue growth for media and creator economy leaders, including MTV, NBC News Digital, Studio71, Live Nation, and V10 Entertainment. In this interview, Shawn shares personal anecdotes from his time at major networks like MTV and NBC, including early challenges working with pioneers like Rob Dyrdek and Logan Paul. The conversation continues with stories about how brand partnerships have shifted from small experimental budgets to integrated media strategies that prioritize creator authenticity. Case studies involving brands like Dunkin’, NASA, and Sci-Fi Network illustrate the massive reach possible when companies trust the creative instincts of influencers. Links: Shawn Kallet's LinkedIn - https://www.linkedin.com/in/shawnkallet/203 Creates - https://203creates.com/The Digest newsletter for marketing & media pros Grave Conversations - https://www.youtube.com/@graveconversationsTrivia For Kids Podcast - https://www.triviaforkidspodcast.com/Logan Paul & Dunkin:Dunkin custom video on Logan’s FB page: https://fb.watch/oMZNyAjjiT/Dunkin FB spot: https://fb.watch/oMZ41PTV0W/Dunkin Donuts Taps Vine Star Logan Paul For Branded ContentLogan Paul On Influencer Marketing: “I’m Worth Three Times The Amount I’m Getting Paid" - TubefilterThe Influencers - CBS NewsLogan Paul Partnership RecapInfluencer brand partnership examples:VSauce x NatGeo MarsCats vs Zombies - Syfy Network & MrTVCow promoting Z Nation (brand elements have been removed)Clearasil x Good Mythical Morning Find Daniel: The Instagram Stories - Social Media News: https://pod.link/1467688778Instagram: @danielhillmedia Leave a Review: (Apple Podcasts)
